PTBA Awarded in 2015 Living Legend Companies Award
PT Tambang Batubara Bukit Asam Tbk or PTBA honored award. It was in 2015 Living Legend Companies Award. Only 10 companies managed to obtain the award. PTBA is the company from coal mining industry.
2015 Living Legend Companies Award organized by Warta Ekonomi gave awards to 10 companies in Indonesia. These companies have been 50 years in business and have passed through times challenges, either SOEs (state owned enterprises) and non-SOEs. Not only superior in business period and performance, but also superior in terms of innovation and survival strategies, especially in economic crisis period. In fact, not few companies who are able to continously gain profit with an impressive record.
The aim of this award was appreciation form to the ability of companies to survive, and even managed to record impressive earnings. This award was for the second time after the first one held in 2014.
To select companies that meet the winner criteria of this award, studies of more than 130 companies with over 50 years business period were conducted. The selection process is done through desk research with several stages of assessment. The initial phase is to assess the history of the company and the brand. The next stage, assessing the service innovation of products and services and marketing strategies of these companies. Finally, analyzing the company's financial performance in 2013 to 2014 by using a variety of methodologies based on the characteristics of the industrial sector of the companies.